Mobile Circulars were a digital advertising option AdSerts offered to clients who wished to have the equivalent of a printed paper ad, but without the various costs and complications tied to them. As such, Mobile Circulars functioned as something of a hybrid of the two, borrowing some display and organizational elements from their print ancestors, while implementing animations and click through linking to allow purchase of said promoted items immediately. Below are a number of stationary and animated “Features” created for different MCs over the years, designed to both draw the user’s attention, but still complement the other design elements in the promotional.