An example of the wide range of different formats a standard promotional campaign for Costello's Hearth and Spa might require: Including printed in-store flyer, online flyer (derived from print flyer), social media assets, mobile circular digital feature (not shown, but similar to social media), as well as multiple forms of web banners and paid placement web advertising.
Collected here are a number of assets designed over the years for use across a range of print or digital media. Many of the items featured were designed to have the composing elements be easily re-ordered to allow for a wide range of different layouts across widely differing dimensions. Beyond this need, the design elements themselves also needed to be visually engaging and clearly convey all necessary information. Included in with these pieces are a few additional pieces that were created as part of various social media engagement efforts.
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